01 / REVIEW STEP
Answer one real question
Write a direct opening answer, then explain the steps and decisions that make it useful. A service page should explain its scope and next step. A guide should help someone complete a task. Avoid pages that merely rearrange keywords or repeat a competitor’s headings without adding independent value.
02 / REVIEW STEP
Add an original contribution
A worked example, decision table, annotated source observation or functioning checklist can help readers apply the information. Label synthetic examples clearly. Explain assumptions and limits. Do not describe an imagined product test, customer experience or outcome as first-hand evidence.
03 / REVIEW STEP
Make the author and method clear
Name the real author or responsible reviewer and provide relevant background. Explain how the material was prepared, which sources were used and what was checked. E-E-A-T describes qualities associated with experience, expertise, authority and trust; this site does not assign a numerical E-E-A-T score or invent credentials.
04 / REVIEW STEP
Check claims in their actual scope
Review prices, percentages, legal requirements and other time-sensitive statements against current primary sources. Preserve units, dates and qualifications. A source link alone does not establish that the source supports the sentence. Medical, legal, financial and safety guidance may require appropriate specialist review.
05 / REVIEW STEP
Use critics to improve the draft
Ask whether the answer is complete, whether the recommendation follows from the evidence, and what alternative could be better. Review unclear next steps, unsupported promises, repetitive sections and facts disguised as copy. A model critic can be wrong; its silence does not certify the draft.
06 / REVIEW STEP
Revise without hollowing out the answer
Compare the before and after text. Keep useful examples, necessary caveats and source links. Removing substance can reduce automated warnings while making the page worse. Publish dates should reflect real work, not an attempt to make an unchanged page appear fresh.
Your next-step checklist
- A visitor can explain what this page helps them do.
- The page contributes an original useful example or tool.
- Real authorship and preparation methods are visible.
- Checkable claims have current, relevant evidence.
- The revised answer preserves useful detail.
Primary references
These links support the process and policy context. Check the current source before making a time-sensitive decision.
Turn the question into a defined scope.
Agree the page, deliverables and evidence needed before work begins. A useful review should explain what to change and what remains uncertain.
Explore a content planning brief