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Understand what the rate means.
A conversion target is an assumption until it is measured. Use this planner to see what different inquiry-session rates would mean at the same traffic level.
Prepared for Jeremy Jarvis · Method and limitations below · No account or sign-up required
Website inquiry scenario planner
Use your own evidence. Inputs stay in this tab. Nothing is submitted; you can choose to download a text brief.
Result
Enter your evidence and run the tool. No measurement is supplied by default.
A worked way to think about it
For 400 sessions, a supplied 1% rate corresponds to four inquiry sessions. A hypothetical 2% rate corresponds to eight. That difference illustrates the arithmetic; it does not show that an edit can deliver it.
Before acting on the result
- Use sessions and sessions with at least one confirmed inquiry.
- Keep the channel, audience and date window consistent.
- Do not substitute CTA clicks for received inquiries.
- Test the actual contact route before judging a page.
Is a higher scenario a recommended target?
No. Choose assumptions you can explain. A useful actual target depends on your audience, offer, measurement and business context.
Method and primary guidance
This is an educational planning aid. Its logic is deterministic and bounded; it has no access to your website or Google account. Review the dated source evidence when making a real decision.
Read the official guidance · Author and review method · All free tools