FREE PRACTICAL TOOL / PRIVATE IN YOUR TAB
See where the journey
needs a closer look.
Use confirmed counts from one defined visitor cohort. Separate interest in a next step from inquiries you actually received.
Prepared for Jeremy Jarvis · Method and limitations below · No account or sign-up required
Website inquiry funnel evidence review
Use your own evidence. Inputs stay in this tab. Nothing is submitted; you can choose to download a text brief.
Result
Enter your evidence and run the tool. No measurement is supplied by default.
A worked way to think about it
A matched cohort contains 400 visitors, 40 inquiry-step clickers and 8 visitors whose inquiries arrived. The stage rates describe this sample; they do not prove that the page caused the outcome.
Before acting on the result
- Count people consistently across all stages.
- Use one completed observation window.
- Confirm receipt rather than counting an email click as a lead.
- Investigate missing measurement before changing the design.
- Measure a proposed change with a comparable follow-up.
Does a low stage rate identify the cause?
No. The counts describe the observed path. Traffic intent, tracking gaps, device mix and the offer may all affect it. Investigate a specific hypothesis before making a change.
Method and primary guidance
This is an educational planning aid. Its logic is deterministic and bounded; it has no access to your website or Google account. Review the dated source evidence when making a real decision.
Read the official guidance · Author and review method · All free tools